Super Boost

We’ve made it to Super Bowl Sunday. And it’s all a little bit much for me, honestly.

Now, I’m not as much of a Super Bowl Grinch as I used to be. I’ve learned to go along with the flow. And honestly, I actually like American football (believe it or not, I played four years of high school football, myself)… Still, the celebrities and the commercials and the sports betting all get a bit overwhelming for me.

There is, however, one thing that I get excited about that involves the celebrities and the commercials and the sports betting. It’s the hope that I might see a commercial for one of the sports betting websites that features Aaron Paul (most famous for his role as Jesse Pinkman on Breaking Bad).

I don’t know why this one ad has become an obsession for me and my son Cor — but it was a commercial that played more prominently earlier in this football season, and in this one ad the actor mentions the word “boost” or “boosts,” like, ten times in a 30-second spot. With a pristine Californian accent.

The company seems to have done its best to scrub the internet of this spot (some cursory internet research indicates that it was pretty widely ridiculed), so I can’t find an easy way to embed it on my site. Still, it’s out there. Personally, I’d like to see the company lean into the campiness (as they sometimes do for the Super Bowl). Cor and I go nuts when we think we might get to hear Aaron Paul saying, “Check out our boosts.” So, you know we’re going to be watching for that tonight.

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