Every time I see this guy on one of the tram or bus stops in Amsterdam, I can't help but smile.  I know it's juvenile.  But whenever I look at these posters for H&M's new fall fashions, I find myself wondering why they've hired out their modeling work to a homeless guy.

Am I the only one who sees it that way?

Yes, of course it has to do with the beard; that's the most obvious thing (that you don't usually see with other fashion models -- at least not in the Netherlands).  But it's not just the fact that he has a beard.  If you look at the posters closer (the pictures from my camera phone really don't do it justice), you can see that it's a really wiry, seemingly-unkempt beard.  The guy is also quite gaunt (which is not unusual for fashion models) -- and I dare say his eyes even have that certain something which shows a hard life of living on the streets.  But the clothes they've picked out for the poor guy to model don't help.  To my (admittedly untrained) eye, they seem like mismatched items -- as if they could have been drawn from a dumpster -- and they seem unusually frumpy or oddly-sized (the one with the scarf -- or is it a sweater? -- especially), like you'd wear if you were worried about having to sleep under a bridge that night.

I don't know.  Perhaps I'm just being silly.  But it all reminds me of the movie Zoolander, where the evil nemesis fashion designer introduces a revolutionary fashion line named Derelíct (which is basically homeless fashion).  To me, the movie seems to be coming to life, here on the streets of Amsterdam.  Don't you think?