You know that pesky H1N1 virus that's been filling up headlines for the last several months?  It now seems that it's not quite the killer that it was once rumored to be (in fact, I can now say that a personal acquaintance of mine has suffered from -- and safely survived -- the virus); however, I think it still serves as a very interesting sociological study.

You see, in the United States of America, the virus has become popularly known as the "Swine Flu" (since it was originally carried by pigs).  Pigs are presumably innocent, morally-neutral characters in American society -- so nobody is really offended by the label "Swine Flu."  But if anyone were to call it "Mexican Flu" (which is the most popular European name for the disease) -- well, that's borderline racism.  "What?!?  Are you saying that all Mexicans are dirty, disease-carrying mongrels or something?  I can't believe that you would stoop to that level of racial stereotyping!"  So no, no... We'd better call it "Swine Flu" (or better yet, "H1N1").  The poor piggies can't help it.  And believe it or not, the American health authorities have waged a very deliberate PR campaign to make sure that the sickness does not enter the American-English vernacular as "Mexican Flu."  Because there are enough tensions already between whites and Latinos in the United States.  No one wants to go around riling things up based on a name for a flu.

But in the Netherlands, it's interesting to note that the same virus has become (as previously noted) known as the "Mexican Flu" ("Mexikaanse Griep") -- since, well, the virus seems to have originated in Mexico.  And Mexicans are presumably innocent, morally-neutral characters in Dutch society -- so nobody is really offended by the label "Mexican Flu."  But if anyone were to call it "Swine Flu" ("Varkensgriep") -- well, that's just plain culturally insensitive.  "What?!?  We can't have this disease linked to pigs!  Can't you imagine the shame and disgust among the Jews and Muslims, who are very careful never to touch anything related to pigs?  I can't believe you would stoop to that level of cultural insensitivity!"  So no, no... We'd better call it "Mexican Flu" (or better yet,"H1N1").  The poor Mexicans can't help it.  And believe it or not, the Dutch health authorities have waged a very deliberate PR campaign to make sure that the sickness does not enter the Dutch vernacular as "Swine Flu."  Because there are enough tensions already between whites and Muslims in the Netherlands.  No one wants to go around riling things up (or hindering effective treatment of the disease) based on a name for a flu.

Isn't that fascinating?  One culture's good is another culture's bad, and vice-versa.  I've seen it many times in the last several years of living in Amsterdam (my second culture) -- but perhaps never so clearly, and so clearly inverted, as with the naming of the dreaded H1N1 virus...